AI Playbook for Executive Education Directors

Workflow 1: Generate Course Descriptions

Tool: Gemini Gems (Custom Agent)

Goal: Standardized, brochure-ready course descriptions in seconds

1 Build the "ExecEd Course Architect" Gem

1. Open Gemini (Gemini.google.com) and click Explore Gems or Gems in the left sidebar
2. Click New Gem
3. Name it: "ExecEd Course Architect"
4. Add a brief description of your courses and Center

Copy-Ready System Instruction

You are an expert Instructional Designer for [Insert Your Executive Education Center Name]. Your tone is professional, persuasive, and tailored to C-level executives and Directors. Whenever I give you a Course Topic (e.g., "Strategic Negotiation"), you must generate a brochure-ready course description that includes: 1. The Hook: A 2-sentence opening stating the urgent business need. 2. Who Should Attend: 3 distinct bullet points with job titles. 3. Key Takeaways: 5 actionable skills (start verbs with "Master," "Leverage," "Deploy"). 4. The "Why Us" Factor: A sentence explaining why [Center Name]'s approach is unique. Constraint: Keep the total word count under 300 words. Always ask me at the end if I want to adjust the tone or focus.

Example Usage

Once saved, just type:

"Create a course description for a new 2-day workshop on 'AI Governance for Board Members'."

Workflow 2: Analyze Competitors

Tool: Gemini Deep Research

Goal: Instant visibility into the US Executive Education market

Stop manually browsing competitor websites. Use Deep Research to aggregate data from across the web in one go.

How to access: In Gemini, select Tools → Deep Research. If you have the free version, use the Fast model, otherwise pick the Thinking model.

Copy-Ready Deep Research Prompt

Perform a deep competitive research analysis of Executive Education Certificates in [Topic: e.g., Healthcare Leadership] in the United States. Focus on the top 10 universities/providers. Create a comprehensive table comparing them on: 1. Price: Total cost of the certificate. 2. Duration & Format: (e.g., 6 weeks, hybrid vs. online). 3. Curriculum Focus: What are their core modules? 4. Target Audience: Years of experience required. Finally, identify a 'Gap in the Market'—what are they not covering that we could?

Pro Tip

Use the results to identify positioning opportunities and pricing strategies for your programs. This insight can help you launch programs before competitors even know there's demand.

Workflow 3: Create Marketing Campaigns

Tools: Gemini (Thinking Model) + Canvas + Image Gen

Goal: A full month of content + visuals in ~10 minutes

1 Strategy (The Thinking Model)

Use Gemini's Thinking model to plan the content arc.

Act as a Marketing Director. I need a 30-day LinkedIn content calendar to promote our upcoming ['Women in Leadership' - change with your program name] program. Strategy: * Week 1: Problem Awareness (The 'Glass Cliff', burnout). * Week 2: Solution/Education (Tips from our curriculum). * Week 3: Social Proof (Alumni stories, testimonials). * Week 4: Urgency/Call to Action. Output the calendar in a table with: Day, Post Theme, Hook, and a Suggested Image Prompt.

2 Drafting (Canvas)

Highlight Week 1 in the table Gemini gives you OR select Tools → Canvas
Click Open in Canvas and iterate on copy, CTAs, and tone

3 Visuals (Image Gen)

Copy the "Image Prompt" from your table and paste it into Gemini: Tools → Create Images

Create a photorealistic image of a diverse group of female executives collaborating around a glass boardroom table, confident expressions, natural lighting, corporate aesthetic, 4k resolution.

Workflow 4: Manage Daily Tasks

Tool: Gemini

Goal: Never miss a follow-up—offload reminders and calendar checks

Gemini can manage your tasks directly from the chat interface, connecting to your Google Tasks and Calendar seamlessly. Every prospect gets timely follow-up—no revenue left on the table.

Copy-Ready Task Management Prompt

I have a busy week ahead. 1. Set a reminder for Friday at 9:00 AM to "Email the Board regarding the Q4 budget". 2. Set a reminder for Monday at 2:00 PM to "Review the draft proposal for the Custom GenAI Program".

What This Does

Creates calendar reminders automatically
Checks availability across your schedule
Integrates with Google Workspace seamlessly

Workflow 5: Build Sales Proposals Live

Tool: Gemini Canvas (Webpage Gen)

Goal: Generate a live proposal website during the client conversation

Impress a corporate client by generating a tailored landing page/proposal while you are talking to them. Corporate clients see personalized, clickable proposals with embedded videos, ROI calculators, and sample syllabi—while competitors send generic decks.

How to access: In Gemini, select Tools → Canvas → Create → Web page

Copy-Ready Canvas Prompt

Create a single-page proposal website for a custom corporate training program called "Generative AI for Business Leaders". Client: [Insert Client Company Name] Provider: [Your Center Name] Lead Instructor: Rihana Msadek (AI Engineer & Strategist). The Website should include: 1. Hero Section: Title "Accelerating [Client Name] with AI" and a subheadline about 10x productivity. 2. Instructor Bio: A section highlighting Rihana Msadek's experience at Google and McGill. 3. Modules: * Module 1: The AI-Native Mindset. * Module 2: 10X Workflows (Marketing & Operations). * Module 3: Building Custom Agents. 4. Pricing Options: A pricing table (Basic vs. Premium). 5. Call to Action Button: "Schedule Kickoff". Design Style: Professional, clean, corporate blue and white theme. Make it code I can preview immediately.

Why This Works

Creating a live proposal during a meeting demonstrates technical capability, shows immediate value, and creates a memorable client experience that competitors can't match. It positions you as innovative and cutting-edge.

The AI Playbook

Real ROI for Executive Education

Launch Programs Faster

Marketing Campaigns

Winning Proposals

The 5 High-Impact Workflows